THE CHALLENGE:

Develop a full spring campaign for presenting and selling Agro Est’s products.

DESCRIPTION:

How do you push different products, and product categories over multiple channels during the main agricultural sales season? We named the campaign umbrella “For Spring” [meaning for spring usage] and we pushed 8 small campaigns under this umbrella:

• A huge Spring Contest – rewarding the people that bought most from us
• Educational & Technical content presenting innovative or product properties
• Sales content – presenting each product invidually and pushing for direct sales
• Brand – to balance the scale of sales and add value to our products

TVC

CONTEST

TECHNOLOGY / INNOVATION

PRODUCT – PLYAMINOL

PRODUCT – HUMIC ACID

PRODUCT – FLORABAX

PRODUCT – ACTIFLOWER

BRAND