The challenge – create a stunning, internationally competitive presentation for the first product in ZAMFIRA’S MOUND DISTILLERY / MAGURA ZAMFIREI portfolio – Dry Gin No. 4.
Creation of the nature, art deco inspired Dry Gin No. 4, the first product officially launched by the Măgura Zamfira’s Distillery / Zamfira’s Mound Distillery. We developed a vision around the brand – kept to the “traditional”, shamanic, nature-like, druid-like mood but pushed it all in visual and commercial direction. It allowed us to position the Distillery in the direction we desired – international, competitive, premium – at the same time pushing away from the initial associations we had, related to traditional drinks
So, although, all our images and visuals keep to the current trends, they have that Art Deco + Nature blend that we were after