Launch a highly expensive product, in a time of fear and panic. The pandemic just started. This product had the potential to, not just save the day, promote a traditional type of food outside Romania and extend the product line of Zimbria.
Developed a separate brand, Rezerva de Hrana (RDH) in translation The Food Reserve was crafted as a simple, military food type of kit. In development withing Zimbria for over 10 years, the product was pushed forward once the Pandemic started. Seemed like the right moment.
The whole idea of the project emerged as an alternative to concentrated, functional and long-lasting products. Zimbria wanted to come up with a new approach: a nutritious and versatile product, yet cool enough to be bought instantly.
In less than 24hrs we launched the brand and had the boxes in production. In less than one week they were online and in shops. Now the hard part was about to begin – make the product known and sell it.
Strategy: Educate, Inform, Present, reinforce through real genuine endorsements and push continuous sales. As part of our digital awareness and sales strategy we used strategic Influencers to launch, test, get feedback and…sell our product.
REZERVA 2.0….COMING UP