The challenge was to develop a new, commercial, main stream identity for this very promising brand. It also had to be perfectly integrated its sister brands AEM Holding and Agro-Est Muntenia.



Hectarul.ro has been built as a one-stop shop for small gardeners, but also for garden enthusiasts – and to fulfill these needs, they need a large variety of products, complementary recommendations and very good costs.

We chose to represent it in a cheerful, jovial way that would satisfy the needs of a wider area of ​​people passionate about agriculture, home gardening and… free time