The name had to be descriptive, simple, plain basic, it had to borrow military terms but avoid using Kit. Seemed simple enough, the only problem was that we had 24hrs to debate and finish it. The Pandemic started…
The idea of the project emerged as an alternative to concentrated, functional and long-lasting products.
We wanted to come up with a new approach: a nutritious and versatile product, yet cool enough you would like to buy it instantly.
We are talking about a traditional Romanian way of preservation: the meat is cooked in lard over low heat, for a long time, and then completely covered in lard. An alternative to cans, but without preservatives without antioxidants. A product valid for 6 months, maintained at 4-6 degrees, useful for people living in isolated places, for hikers, tourists, travelers, off-roaders, campers or hunters.
The name had to descriptive, simple, plain basic, it had to borrow military terms but avoid using Kit. Seemed simple enough, the only problem is that we had 24hrs to debate it. The Pandemic started…
We used the Zimbria logo as Endorsement and Market Push tactic. After a few months on the market we also engaged a local Bush Craft Youtube superstar to also push forward our concept.
We decided on a simple, a bit traditional, military ammunition inspired box.
It’s a National & International success