MAGURA ZAMFIREI DISTILLERY: DRY GIN NO 4 SIGNATURE RECIPIES
Introduce Dry Gin No. 4. in the highly competitive Gin Market, with 5 classical recipies, but presented in an original way – Zamfira’s WAY.
To launch Dry Gin No 4 we had to position it equally to existing, strong brands. From a strategic point of view an alcohol brand needs a Serve Strategy. Gin is never drunk on the rooks. So, to be able, to launch a “no-name, newbie brand” in this already cluttered market it was to be expected to show the product in action.
Even if the product is excellent and tasty you need to transmit that visually, before even getting the product on the client’s bar, or the shop’s shelf. So, we selected 5 classical recipes that everybody loved: Tonic, Basil Smash, Gimlet, Gin Martini and Clover Club. Re-created them in a nature, art deco inspired way. And so Marketing assets started to be generated, trying to transmit the way our products taste through our storytelling – also positioning ourselves in the market at the same time
From a visual point of view: The music we chose was iconic for that particular time period, but we gave it a modern twist -> electro swing. Our fonts had the same twist but kept to the UI standards, highly approved by Google