THE CHALLENGE:

The challenge – to launch the first product in ZAMFIRA’S MOUND DISTILLERY / MAGURA ZAMFIREI portfolio – Dry Gin No. 4. A product that was already developed, that was built to kick of the Distillery

DESCRIPTION:

Dry Gin No. 4 with a name inspired from the 4 th recipe that Alexandru Haita, Master Distiller, finished. This was to be the first product officially launched by The Distillery. An honor to imagine, construct and launch this first real, 100% locally made Gin.

The whole concept was built around transforming “ideas into reality” , from going from the drawing board, from the lab to the shelf. So, we applied this concept visually. We teased the already built community with a first product.

Most thought we were joking. Most thought this product is just a product of imagination, nothing real. So, we teased, teased, and teased for about 1-2 months. We illustrated the bottle, the label in an Art Deco Style, we talked about a potential famous recipe that the illustrious and legendary Zamfira made 100 years before. And then…

We launched – with a dedicated digital campaign, with dedicated hi-quality content. Showing the product is very real, very usable, very…drinkable

A teasing campaign, combined with an educational content campaign with original visuals for extreme impact